SPC deal: Goulburn Valley fruit bound for China
CHINA’S burgeoning middle class will soon be snacking on Goulburn Valley fruit after SPC struck a lucrative deal with a major state-owned distributor.
Coca-Cola Amatil’s SPC and Goulburn Valley products will soon be sold at 4500 Chinese supermarkets and on e-commerce platforms as part of the new partnership agreement with China State Farm Agribusiness Shanghai.Well-known Chinese celebrity Yiqian Ye has already been enlisted as a brand ambassador to promote the products to aspirational Chinese consumers willing to pay a premium for Australian products. Read more of thise Weekly Time article.
Coca-Cola Amatil’s SPC and Goulburn Valley products will soon be sold at 4500 Chinese supermarkets and on e-commerce platforms as part of the new partnership agreement with China State Farm Agribusiness Shanghai.Well-known Chinese celebrity Yiqian Ye has already been enlisted as a brand ambassador to promote the products to aspirational Chinese consumers willing to pay a premium for Australian products. Read more of thise Weekly Time article.
© Summerfruit Export Development Alliance ¦ Site design/maintenance: Fruit Tree Media