The iconic SPC fruit and vegetable business based in Victoria's Goulburn Valley will live on, after Coca-Cola Amatil confirmed the sale of the historic business for $40 million.

The sale, to a group called Shepparton Partners Collective, is expected to be completed by the end of this month and generate a profit of $10-15 million for the bottler of Coke. - Read more of this Sydney Morning Herald article.