Peach growers optimize advantages of local loyalty

Midwestern peach growers face plenty of sales competition from other regions, but large markets and demand for local produce still give them a competitive edge. 

“A fresh peach is the best peach,” said Illinois farm marketer Chris Eckert. “The closer you get to the tree, the better it tastes. That’s why it’s still a product that drives consumer demand.”

Marketing and sales were among the topics discussed during the Michigan Spring Peach Meeting in March, held at Michigan State University’s Southwest Michigan Research and Extension Center in Benton Harbor

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